Headspace

Problem

Meditation is perceived as a bougie-LA thing to the underprivileged community due to misunderstanding and unequal access.

Solution

I sympathize with target audience’s inevitable ordeals and inform TA that meditation is a skill to benefit their general wellness. Instead of promoting Headspace’s name, I chose to raise awareness for mediation first and then utilized Headspace guided meditation library to do good such as providing free access to the app, which eventually will raise positive brand awareness.

OOH

Other big ideas…

Place 1-minute guided meditation sessions on digital billboards on trains.

Twitter

Tinder

NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.