I’m a copywriter with an eye for art direction and get endorphin rushes from making people believe in things. I execute ideas with cultural contexts by studying and living around the world.
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TED

 TED

Problem:

Adults often need to solve many life problems on their own because not everyone has a figure to guide them anymore. Some are also unaware of or don’t have the habit of watching TED Talks.

Solution:

I chose a tone that attracts the curious and informs them TED has a free online video library that covers any inquiries one might have, and these talks could inspire a perspective they otherwise wouldn’t be able to see with their current life experience.

Event Announcement

*cross-posting with Instagram*

When all the sticky notes are taken down, TED’s message will be revealed.

Brand Collab with Post-it

Post-it manufactures special TED sticky notes which have inspirational quotes on them and are tear resistant. Your purchase will go right back to TED to help them spread thought-provoking videos for free.

Twitter

Google Responsive Search Ad

Instagram

 

NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.