Yeti

Problem

Potential users doubt the worthiness of owning a Yeti cooler because of its above average price tag.

Solution

I come up with humorous examples to show target audiences the consequences of taking a chance with a cheap grocery store cooler, which aims to reassure TAs that their investment in a Yeti cooler is worth it.

Print

Video

NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.