Purina
Problem
Dog owners have an increased awareness of animal nutrition and want to give their dogs the best diet possible. This is threatening traditional pet food maker Purina’s market.
Solution
To refresh Purina’s brand image, instead of arguing about which diet is best for dogs, I focus on the inarguable truth that all passionate dog owners and their dogs share an unbreakable bond. This bond is built on trust with time and Purina has been part of the process since 1894.
New Logo & Tagline
OOH
YouTube
Purina Made Possible with Trust is a series that documents the transformation of relationships between struggling dog owners and their dogs with the help of Purina vetted dog trainers. Through training and the quality time they spend together, their bonds are strengthened and their trust builds.
NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.