Vitamix

Problem

Making healthy food is often perceived as time consuming and hectic. 

Solution

I use relatable examples in life to inform target audiences that making a healthy meal can be as efficient and even easier than getting fast food with a Vitamix blender.

Print

Social

Radio Spot

Script:

Miranda: Hey you! You don’t wait for things. You didn’t wait for that promotion, you asked for it. You didn’t wait for happy hours, you made all your hours happy. You also didn’t wait for someone to buy you dinner, you bought yourself dinner. Then why should you wait for it to be delivered? Take matters into your own hands like you always do. Get yourself a Vitamix blender. Vitamix makes fast, steamy, silky smooth restaurant level soup in just 6 minutes. Your dinner is ready before you can even decide to get fast food.

Announcer: Vitamix, faster than fast food.

Process

NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.